Tuesday, February 16, 2016

Explaining User Experience

First of all let's talk about User Experience and what a UX designer do?

UX designer don’t just push pixels or code. They architect solutions by considering the strategy is an integral part of good design.

First Three steps:
  1. Surveying the Landscape with the 5 Ws (Who, What, Where, When, Why) Framework.
  2. Constraints.
  3. Goals.

Surveying the Landscape with the 5 Ws

Let's start with the first point surveying the landscape with 5 Ws. Before I started drawing on the whiteboard, I should’ve considered the 5 Ws. Who, what, where, when, and why. Easy to remember, right?

  • Who is this client?  Who is involved? Who are the stakeholders?
  • What are the requirements and constraints of this project? What is their budget?
  • Where do they want their site to show up? Website? Mobile? Android or iPhone?
  • When do they need to have this done? What is the schedule?
  • Why do they want this project done in the first place? What is their vision of what the results will do for them?


Imagine how things would turn out if the government intended to create a new public rail system solely based on creating the prettiest trains.

Aside from causing train wrecks, building pretty trains misses the point. A quick run through the 5 Ws can elicit questions like…

Who are the stakeholders in this new public rail construction project? Does it need to be signed off by the governor? Which companies are going to be commissioned for the work? Who’s going to benefit, and who’s going to suffer as a result of this project?

What is the budget? Is it realistic and would it be accepted by taxpayers?

When is the rail going to be built? Is that a realistic timeline?

Where will the rail go? How many stops should there be? Again, would it displace any families that live along the rail line?

Why is this project important? Are there long term and short term effects? What kind of legacy do the originators of this rail project hope to achieve?